Starbuck Ventures In To Marketing Towards Gay Community

<p>A hilarious new viral ad campaign from the World's biggest coffee shop chain, Starbuck to target the gay community.</p> <p></p><p> </p><p><img src="http://www.thegayuk.com/communities/8/004/009/928/388/images/4615734648.jpg" width="460" height="252" alt="" title=""/></p> <p></p><p>The brand new ad features Ru Paul's Drag Race 6 stars Adore Delano and Bianca Del Rio.</p><p></p><p>The clip is called Coffee Frenemies</p><p></p><p>Originally released with OUTTv </p><p></p><p></p><p></p><p> </p><p></p><p></p><p>After hearing the details for her full-on day job Adore Delano, spots a coffee shop and goes inside only to find a queue. She asks a number of people in line if she can sneak ahead - that is until she meets with Drag Race winner, Bianca Del Rio, who swiftly rebuffs her request at jumping, but not before ordering a Skinny Latte Extra Foam from the counter. </p><p></p><p>Related Stories:</p><p><a href="http://www.thegayuk.com/magazine/4574334751/DIET-COKE-MAN-IS-BACK...-SWOON/4764960">The Diet Coke Man Is Back</a></p><p><a href="http://www.thegayuk.com/magazine/4574334751/INTERVIEW-Varla-Jean-Merman/8662268">Interview: Varla Jean Merman</a></p><p><a href="http://www.thegayuk.com/magazine/4574334751/INTERVIEW-RuPaul/6793320">Interview with RuPaul</a></p><p></p><p>Just before Bianca goes nuclear on Adore, coffee is served and thus the World is saved for another day.</p><p></p><p>Starbucks is the latest in highstreet brands and high profile names targeting the gay community a very profitable business - as in the UK - the LGBT+ community is worth over £96 BILLION alone.</p><p></p><p>Natwest, Coca Cola and Chevrolet are just some of the big brands to tap into the market, with big budget commericals.</p><p></p><p>Last year Coca-Cola was praised for the inclusion of a gay male married couple in a campaign called Reasons To Believe, <a href="http://www.thegayuk.com/magazine/4574334751/Coca-Cola-Slammed-For-Gay-Couple-Removal-In-Irish-Broadcast/7216556">however the company was later criticised for removing the couple from the Irish version of the advert.</a></p><p></p><p></p><p> </p><p></p><p></p><p> </p>