ABSOLUT® PROUDLY CELEBRATES LGBTQ+ REPRESENTATION SINCE 1981 WITH ‘ABSOLUT ALLY’ PLATFORM

To inspire and increase allyship, the program will support and protect essential safe spaces for 21+ adults in the LGBTQ+ community through educational resources, trainings and monetary support Absolut, a steadfast supporter of the LGBTQ+ community for more than 40 years, today announces the next evolution of its commitment to safer spaces across bars and restaurants for 21+ adults with the launch of "In the early '80s, Absolut became one the first brands to engage with and represent the LGBTQ+ community. We are incredibly proud of our history and continued track record of supporting and uplifting the LGBTQ+ community," said Pam Forbus, SVP, Chief Marketing Officer for Pernod Ricard North America. "We know the bar for allyship has been raised, and to meet the moment, we have created the Absolut Ally platform. This is an ongoing and future commitment that is taking shape globally to inspire action and education for people and businesses alike." As part of Absolut Ally, the iconic vodka brand is encouraging and empowering consumers to further educate themselves on how to be an ally with The Absolut Ally...