11 Moments That Make The John Lewis Ad Magical

It's just 46 sleeps till Christmas, and like the classy shop she is, John Lewis - has just revealed her winter ad, and it's magical - and there's no hideous crime against nature like a 'three bird roast' to be seen.

by Newsdesk | 9th November 2013

So the creatives behind this year's JL ad, have gone for a rather old fashioned disney cartoon look - and it's utterly magical. They certainly know how to get us weepy at TGUK. It's like they went inside our minds and wrote it spesh for us and it even has Lily Allen singing... Here's the story....

First, like any good story, we're given the clues... Poor animal... Never even seen Christmas - pass the tissues...

So there's a Hare and a Bear... That rhymes, which makes this advert even cleverer that we first imagined.

So a snowdrop falls on the Bear's nose, which he's not happy about - and you know sh*t be going down soon...

The Hare gets a little mardy, because she knows what's about to happen and he does this every year...

Yep, he just sods off as soon as the going gets tough... and...

Looks like we do on a Saturday morning after a large one the night before.

So the Hare brings him a present, which we feel is a little self serving because it's more for her than him it's a...

a sodding alarm clock... What a biatch...

But just as she's given up all hope of having Chrismas with her Bear mate...

The Bear turns up looking like a gay at a Beyonce concert....

The end.

It's amazing... and you can totes buy Lily Allen's single here

Check it out here

You can follow the Hare and Bear on Twitter

and shop at JohnLewis here