This month disco chart duo Daft Punk tweeted a picture their own range of condoms. The “Get Lucky” range is named after their recent hit and the packaging features the cover art from their latest album “Random Access Memories”.
by Barry Heap | 30th July 2013
At first it was thought that this was a promotion with Durex, however they have stated that they are not involved. This maybe a cheeky bit of self-promotion or clever marketing synergy however it has got people talking about the band.
This is not the first time musicians or bands have promoted condoms.
In 2011, glam rock icons Kiss launched a range of their own condoms. The initial design featured Gene Simmons legendary tongue across the- ahem- length of the product. Although they passed all the relevant safety tests and requirements that condoms are required to, they were very much a novelty item based around the link between rock and roll and sex. They were licensed as an official kiss product. Wills and Kate, David Beckham and Mischa Barton have found themselves on condom wrappers although these are unofficial products.
On the more serious side of the spectrum, Lady Gaga dressed as a giant condom on breakfast television in America promoting safe sex. Outrageous.
Popular boy band and reality TV stars JLS released their own range of condoms last year. At the time this certainly raised some eyebrows due to the young age of their fan base. The band were partnered with Durex for this campaign and saw each member of the group have their photo and individual colour scheme on a wrapper. In comparison to the other examples, The JLS condom range was released as part of the Just Love Safe campaign through the JLS foundation, a charity the band had set up to empower and excite young people. The sales from the condoms went back into the foundation. The press release at the time stated that the UK had the highest rate of teen STI’s in Europe.
Realistically we live in an age of celebrity, whether it’s for talent, ability or simply good positioning, ordinary people are elevated into positions of notoriety and that’s really what celebrity endorsements are all about, bringing attention to both the celebrity and the product being sold. Some will use that fame responsibly to promote important causes such as safer sex.
Celebrities maybe used as a mouthpiece to promote different causes because on some level we may respect them, but when it really comes to safe sex does it matter?
Realistically the only person you need to have respect for is yourself. Does it matter what a singer from a TV programme thinks about your sexual health? You are in control.
The Gay UK’s No Excuse project is about you having that control. It means that condoms, lube and sexual health screening are all available online. If you are self-conscious about buying protection or just struggle to afford them, the option for you to get help and support is there. It’s not about following trends. It doesn’t matter what anyone else thinks as long as you are protecting yourself.